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Keynote Presentation: Is lack of motivation destroying your safety culture?
In this engaging talk, Pete explores the HERO Mindset, a concept designed to tackle ongoing safety challenges in the transport sector. Despite widespread knowledge and guidelines, preventable incidents—such as daily fatalities and bridge strikes—continue to occur. Pete delves into why this happens and how the HERO approach can bridge the gap between knowing and doing. By focusing on human behaviour, responsibility, and effective decision-making, he highlights practical strategies to create safer, more proactive transport environments. This session is a must for those seeking real-world solutions to long-standing industry issues.
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