Beyond Compliance: Using Self-Determination Theory to Improve Safety Buy-In

30 Apr 2026
The NEBOSH Theatre
NEBOSH Theatre
Why do well-intentioned safety initiatives sometimes fail to take root, or see early compliance quietly fade? This session introduces Self-Determination Theory as a practical framework for understanding safety motivation in the real world. Rather than focusing on attitudes or enforcement, it explores how meeting core human needs helps shape everyday safety behaviour. Participants will leave with realistic, actionable ways to design and implement safety initiatives that people are more likely to sustain - even under pressure and when no one is watching.
Speakers
Nick Bell
Nick Bell, Chartered Psychologist - British Psychological Society